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Red Bull launched in the Australian market in 1999, 12 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category – Energy Drinks.
Today, Red Bull operates in over 170 countries selling almost 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. The Red Bull Australia team is made up of dynamic, creative individuals working together to grow the brand, deliver great products and experiences, Giving Wings to People and Ideas.